NAME TAG
The challenge was to create a name tag for a highly competitive group of students at the University of Cincinnati: the NEXT Innovation Scholars. The process included numerous in-depth user interviews, innovative ideation, intentional prototyping, and continual enhancement.
USER INTERVIEWS
KEY INSIGHTS:
Keeping the name as the focal point of the name tag is key. Keep it simple, modern, and aesthetically pleasing to catch the viewer's eye.
SIMPLICITY IS KEY
NIS is all about innovation and future-focus. So our name tag has to reflect that mission. It needs to show that we can innovate, not just talk about it.
INNOVATIVE APPROACHES
Having a name tag that can get thrown around and keep its integrity is important. Moreover, being able to use it at all event types is essential for usage.
DURABILITY AND MULTIFUNCTIONALITY
IDEATION:
INITIAL:
FINAL:
PROTOTYPE:
FINAL CONCEPT:
KEY FEATURES:
NFC Technology
Professional Design
Inclusive Identification
Personalized quotes and titles
FOCUS:
Personalization
Durability
Ease of Use
CREATION:
Excited to see them in action!